JZPR is a full service public relations firm specializing in lifestyle, hospitality, entertainment and nonprofit industries. JZPR offers clients unparalleled service, media contacts, story placements and strategic partnerships that deliver results. Our experience and long-standing relationships with Santa Barbara region tastemakers and community influencers have established us as one of the top public relations experts in the area.

Jennifer Zacharias

Prior to launching her firm, Jennifer Zacharias spent five years as Director of Public Relations for SurfMedia Communications, a Santa Barbara public relations and marketing firm. Prior to that, she spent five years at CNN’s Larry King Live show, as a key member of the show’s production team. There, she helped produce nightly shows and assisted the management of a team that evaluated, sought, and booked up-to-the-minute guests for cable television’s highest-rated news program. Before CNN, Jennifer lived in Nice, France, where she worked as a translator and press attaché for Canal+, France’s premier national cable network, reporting from the Cannes Film Festival, and working alongside of some of the top influencers in the global film industry.

Jennifer is very involved in the local nonprofit community. She currently serves on the Music Academy of the West’s Auxiliary Board,  is actively involved  in the Santa Barbara Public Library Foundation’s Library Plaza renovation, and is on the Santa Barbara Museum of Art’s 2025 Gilded Gala Committee. She also serves as the Vice President of Peabody Charter School’s Foundation Board of Directors. and is a past president of the Junior League of Santa Barbara.