As the driving force behind JZPR, Jennifer Zacharias has built a premier public relations agency known for its deep industry expertise, powerful media relationships, and results-driven approach. With over 20 years of experience leading successful PR campaigns throughout the Santa Barbara region, Jennifer has cultivated a reputation for seamlessly blending strategic storytelling, high-impact partnerships, and unrivaled service. She has positioned JZPR as the go-to firm in the Santa Barbara & Central Coast region for hospitality, travel & tourism, and arts & cultural clients.

Jennifer Zacharias

A veteran in media and communications, Jennifer’s career began at CNN’s Larry King Live, one of cable television’s highest-rated programs at the time. Prior to founding JZPR, she served as Director of Public Relations at SurfMedia Communications in Santa Barbara, overseeing high-profile campaigns for many of the region’s leading nonprofits. Her early career took her to France, where she worked at Canal+, reporting from the Cannes Film Festival and working alongside some of the top influencers in the global film industry.

Jennifer is very involved in the local nonprofit community. She currently serves on the Music Academy of the West’s Auxiliary Board,  is actively involved  in the Santa Barbara Public Library Foundation, and is on the Santa Barbara Museum of Art’s 2025 Gilded Gala Committee. She also serves as the Vice President of Peabody Charter School’s Foundation Board of Directors. and is a past president of the Junior League of Santa Barbara.