With over 15 years of experience in media and public relations, Sydney brings an extensive background in corporate communications and brand building to the JZPR team. Sydney works with clients across all channels and is responsible for overseeing and developing strategic media campaigns for clients in print, broadcast, and online media outlets. During her successful career in public relations, Sydney has worked for major global companies securing exposure across all media channels including MSNBC, TODAY, MTV, Wall Street Journal, Time, Fortune, New York Times, Los Angeles Times, Inc 500, Vogue, Vanity Fair, and Travel + Leisure to name a few. In addition, Sydney has worked closely with securing strategic product placement in all arenas as well as leading the helm of special events and promotions.
Prior to joining JZPR, Sydney was previously the proprietor of Limelight, a boutique public relations firm specializing in fashion, retail, online marketing, travel, and health/wellness industries. Prior to that role, she was the Senior Director of Public Relations for Global Brand Marketing Inc. (GBMI), a multi-branded fashion footwear company where she oversaw PR for licensed footwear brands Diesel, Nautica, 7 for all Mankind, and Sean John to name a few. Sydney’s career has also included public relations roles at ValueClick, Commission Junction, Rogers & Cowan, and Creative Artists Agency (CAA).